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Rossiya Segodnya
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Multimedia press center

Virtual and Augmented Reality AR&VR

Immersive projects using AR&VR technology
Augmented reality

With virtual objects added to the real world, the user can view their surroundings through the phone camera with a virtual layer superimposed on them.

Content viewing
Virtual reality

The user becomes completely immersed in the virtual environment. This technology maximizes opportunities for interaction and engagement with this reality and provides an almost limitless scope for interactivity and gamification.

Content viewing
WHAT WE CAN DO FOR YOU
AR exhibition

Supplementing any offline project (catalog, exhibition, album, leaflet) with online content. Augmented reality can add images, videos, infographics, interactive elements, and audios.

Format advantages
  • A fast and cost-effective solution for offline multimedia integration
  • Easy to scale
  • Content can be easily added or updated
IInstagram / Snapchat filters

Branded mask, presentation of statistics or a product with animation

Format advantages
  • Larger coverage due to the platform’s popularity
  • Quick and easy project implementation
  • Simple promotion mechanics
  • Familiar and clear for the user
AR model in WebAR format

Animated 3D or video content available to users from a mobile phone browser

Format advantages
  • Promote your project using standard digital tools
  • Easy to view content
  • Quick and easy project implementation
  • Visually enriches standard editorial content
VR quest, game

A project based on a unique scenario, where the user is invited to solve a number of problems with the help of the product being advertised, to figure out the product structure, etc.

Format advantages
  • Your product or project can be presented in an exciting way
  • Maximizes opportunities for interactivity and engagement
  • Gives the user the opportunity to test the product
  • The project can be used at exhibitions, festivals and other offline events
Presentation

Presentation of a product, service, or report; data visualization. The project can be geared towards B2B and B2C audiences

Format advantages
  • Shows any hidden properties of the product visually
  • Helps explain and visualize complex mechanics or device
  • An opportunity to make any event original and exciting
  • An opportunity to test a product or project
Simulator

The best format for a virtual test drive, simulated travel, etc.

Format advantages
  • The user interacts with a product prototype that is as close to the real thing as possible
  • Adds game elements
  • The project can be part of an interactive event at the exhibition stand
  • Helps create an emotional connection with a product among a large number of users
Video 360 Video 360

Interactive report or documentary about an event

Format advantages
  • The user can attend the event remotely even after the event is over
  • A technologically simple format with a low entry barrier for the user
  • Can be integrated into a website or special project
  • Promote your project using standard digital tools
To View Our Projects:
Download the РИА.Lab app
To launch AR technology (AR)
To launch VR technology (VR)
Awards
WAN-IFRA European Digital Media Awards 2019

2nd place for Best Use of Online Video (including VR)

Communicator Awards 2019

Award of Distinction in the Mobile-General/Public Service/Activism category

IPRA Golden World Awards 2019

Winner in the category Integration of Traditional and New Media

Eventiada IPRA Golden World Awards 2019

1st place for Best Social Project, the award For Promoting Communications Literacy and Encouraging People to Experience Empathy

Eventiada IPRA Golden World Awards 2020

1st place for Media Project of the Year

Communicator Awards 2020

Award of Excellence in the Mobile - General/ Public Service / Activism category, Award of Distinction in Mobile - Features / Best Use of Augmented Reality

Communicator Awards 2021

Award of Distinction for Best Use of Augmented Reality

Russian national award Culture Online 2020

1st place in the Integration of IT and Culture category

Digital Communications Awards 2021

award in the Digital-Media & Tools. Interactive Content category